Cheese of the Month – Gourmet – Artisan – Brie – Cheddar
A WIN-WIN of Re-Purchases! Cheese of the Month – Gourmet – Artisan – Brie – Cheddar
FACTS:
Historical and Forecast Prices, Annual in Dollars for Cheese in General:
2009 – 1.296 per pound
2010 – 1.515 – 1.525 per pound
2011 – 1.695 – 1.755 per pound
Cheese of the Month – Club – Month to Month participation
Successful companies often offer a Monthly Plan, 3 Month Plan, 6 Month Plan, or 12 Month Plan
Creating Themes would be the unique selling point you need to develop.
I don’t like Brie, I love Cheddar.
Others prefer Brie.
I would choose Cheddar as a Theme to receive each month while someone else may desire the Brie Theme.
Residual Sales are what makes this a winner.
Gourmet Cheeses, Flavored Cheeses, Aged Cheeses,Artisanal Cheeses, Farmhouse Cheeses, Smoked Cheeses, Bries, Cheddars, the list goes on!
Cross sells are wide open, Crackers, Wafers, Spreads, Plates, Napkins, Packaging, Baskets, and more.
In fact, I wouldn’t do this project unless you could offer Gifting. That is purchasing Cheeses as a Gift to be shipped to another person with selectable Gift Packaging.
Monthly re-purchasing… A WIN-WIN!
Cheese and Cocktails – Party Plan
Atmosphere, Attitude, Cheese, Friends, Stories, Testimonials, and Sales!!
Imagine gathering friends and associates together on Thursday evening to enjoy Cheese, Wine, and Crackers. Imagine the conversation, laughter and richness of comments on your Cheese selection.
Imagine some small boxes on the counter that people could buy to take home of a particular Cheese.
Imagine some choosing to get on the Cheese of the Month Club your Company Offers.
Imagine the Enjoyable Residual Income!
Understanding Party Plan as a Business Model
As a point of notation, an estimated 95% of participants in a Party Plan business model are women.
Party Plan is a methodology of selling, ordering, and shipping.
Many Party Plans work on the premise of a Hostess, differing them from traditional MLM’s. A traditional MLM utilizes Distributor (Independent Representative) and Customer/Consumer.
distinguishing the two is the Distributor has the opportunity to earn reward/commission, and or build a sales team. The Distributor normally chooses to become such and provides a Federal Tax ID number and Date of Birth. The Customer only participates in purchasing products as a consumer.
A Party Plan injects a role between the two…. Hostess.
Generally, a Hostess can better be described as a HomeOwner.
The HomeOwner invites, say 50 friends to a Party on Thursday Evening. The Distributor arrives and spreads out the company’s product line. At the close of the evening, the Distributor conducts sales to New Customers. The total of orders is often used to reward the HomeOwner with a Free Gift or Gift Certificate based on dollar volume of sales. The HomeOwner can be a Customer, can be a Distributor, but is most often a Customer receiving a Gift for organizing a gathering for a Distributor to conduct sales.
Company’s vary on the order process, but some allow the total orders to be bulk shipped to the Distributor, the Hostess, or some to be individually shipped to a Customer. Delivery method chosen could save or cost more for the Customer.
Compensation, Commissions, Benefits, or Rewards are mostly framed on a 1 to 4 level deep UniLevel Structure, however not limited to a UniLevel in any way. There are Matrix and Binary Party Plans which have been very successful as well.
The atmosphere of selling centers around the product and seldom mentions a business opportunity or income potential for those that choose to become an independent representative over a customer.
The benefit for becoming an independent representative is generally pitched as saving 30%(as an example) on your purchases.
Again, seldom does conversation go any farther. The focus is on the product, gathering others together and sharing the product line, your excitement, and testimonials from those in attendance.
Cheese of the Month – Gourmet – Artisan – Brie – Cheddar, a Phenomenal Idea for an MLM Startup!
Engage!
If you would like to launch your own MLM Business, be sure to give me a call. I can provide complete Consulting, Business Modeling, Compensation Planning, Business Plans, Marketing Plans, and Software.
Regards,
Scott H Leonard
1-888-221-0106
